Your referral business. Finally BUILT.
Most programs send you home with a plan.
BUILT. installs the referral engine while you're in the room.
Dan Stewart
Founder, Happy Grasshopper
Shon Kokoszka
Founder, ICON Coaching
Founding member pricing — first 50 only.
Week 1 is free. Enroll now to lock in $497 before this cohort fills and the price returns to $1,997.
Regular price: $1,997
$497
Founding cohort only
What's included
Price increases to $1,997 after founding cohort fills.
The Problem
For every 12 people in your sphere of influence, you should be completing 2 transactions per year. One repeat. One referral. That's the math.
If it's not happening, it's not the market. It's not your relationships. It's that nobody has ever helped you build the system that turns those relationships into a predictable income stream.
Most agents know enough people to hit their income goals. The database is already there. The relationships are already there. What's missing is a built, running way to stay connected to those people consistently — without sounding like a marketing department.
BUILT. installs that system in six weeks. Live. With you in the room.
What Happens During BUILT.
This isn't training you'll implement later. Implementation is the program. Every session, you're deploying — not just learning.
Week 1 — Free
The math and the gap
You see the 12/2 referral formula, calculate your personal income target, and understand exactly why your database isn't producing what it should.
Week 2
Your system goes live
Your database is cleaned, segmented, and loaded. Your 41-touch referral system is activated. You leave this session with something already running.
Week 3
Positioning installed
Referral positioning language is woven into every touch. Not scripts — identity. By the end of this week, your communication signals authority automatically.
Week 4
Velocity and momentum
You build your weekly activity standard, identify your most engaged contacts, and begin converting responders into referral multipliers.
Week 5
Compounding the system
You expand from your Core 12 and start turning clients into advocates. One referral becomes three. The math starts compounding.
Week 6
Annual operating system
You build your 12-month roadmap, set quarterly referral targets, and install the accountability rhythm that keeps this running after the program ends.
Come with contacts. Leave with a referral business.
What You'll Walk Away With
You'll know exactly how many referrals your database should produce
The 12/2 math is already working for agents who have a system. We calculate your number in week one so you know exactly what you're building toward.
You'll stop asking for referrals and start being the obvious choice
Asking weakens you. Positioning compounds. By week three, your identity as a trusted advisor is embedded in every touch you send.
You'll have a 41-touch system running before the program ends
Not planned. Not outlined. Running. Email, text, and ringless voicemail — all live, all personalized, all working while you focus on your clients.
You'll have a referral business that compounds instead of stalling
A 12-month roadmap, quarterly targets, and an accountability system that keeps your Core 12 growing — long after week six ends.
What Happy Grasshopper Delivers
BUILT. runs on the Happy Grasshopper platform — the same system that has started over 42 million real conversations for 12,000+ agents. Here's exactly what gets built for you.
Platform & Technology
Setup & Onboarding
Content
Reporting
Who This Is For
This is for you if you
This probably isn't for you if you
Your Coaches
Dan Stewart
Founder, Happy Grasshopper
Dan built Happy Grasshopper to solve one problem: agents had relationships but no consistent system to stay connected to them. Today the platform has started over 42 million real conversations for more than 12,000 agents across every major brokerage. He is a keynote speaker and the author of The Connection Question: What Sales Must Become in the Age of AI.
Shon Kokoszka
Founder, ICON Coaching
Shon has spent over a decade helping agents build referral-based businesses that don't depend on cold leads or market conditions. He developed the 12/2 framework and trained BOLD for a decade — the program that shaped a generation of top producers. BUILT. is what comes next.
Week 1 is free. Enroll before the founding cohort fills and lock in $497 — $1,500 less than the program will cost once this cohort closes.
Regular price: $1,997
$497
First 50 enrollments only
Enroll Now — $497Price increases when founding cohort fills.